(647) 898-8087
danygehshan@gmail.com

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Graphic Designer
Losani Homes, June 2024 - Present
 

• Designs diverse print and digital assets while managing end-to-end social media coordination and brand consistency.

• Automated data management by engineering Salesforce Data Extensions to update daily, eliminating manual EDM export/import processes.

• Boosted design efficiency by developing mobile-responsive email templates, custom content blocks, and landing pages in Marketing Cloud.

• Restructured Meta Business Suite, reclaiming account ownership and implementing
  AI chat-bot to enhance UX.

• Developed lead-capture solutions, including custom landing pages and Meta forms integrated with Salesforce via Zapier.

• Optimized production workflows via InCopy and PDF auto-application, reducing turnaround for price lists and design assets.

• Pioneered technical design innovations, using AI for architectural renderings and coding functional landing pages with CRM integration.

• Drove digital growth, surpassing 6,000 Instagram followers with a 2.2% quarterly increase through strategic content design.
   

Marketing Lead (Interim)
V!VA Retirement Communities, January - June 2024

• Assumed project leadership during Director transition: Owned projects, prioritized tasks, ensured successful completion.

• Revamped website (UI/UX & content) to align with new brand messaging. Collaborated with vendor for a cohesive user experience.

• Streamlined lead capture: Integrated marketing platform with website forms, improved data sync between marketing & sales.

• Expanded social media reach: Launched Instagram for communities & home office, drafted first social media policy for brand consistency.

• Secured cost-effective marketing design platform through negotiation, boosting internal design capabilities.

• Enhanced data security: Consolidated & updated passwords/admin access across platforms.
   

Marketing Coordinator & Graphic Designer
V!VA Retirement Communities, 2016 - 2024

• Managed marketing & sales campaigns (design, development, distribution, coordination) for consistent brand messaging.

• Led multi-touchpoint marketing automation (QR codes, eBlasts, social media, landing pages) via ActiveDEMAND & MailChimp platforms, generating qualified leads.

• Collaborated with photographers/videographers for engaging content, boosting audience engagement.

• Implemented document tracking to eliminate outdated materials, ensuring campaign effectiveness.

• Standardized file naming & created reusable marketing templates for efficient workflow & brand consistency.
   

Creative Design Specialist
BMO Capital Markets, 2015 - 2016

• Designed presentations, forms, invites, newsletters, emails, reusable templates, etc. in a fast-paced environment with tight deadlines.
   

Creative Lead
Xerox @ Rexall, 2014 - 2015

• Increased sales tag production efficiency: Developed the “Endcaps & Bunkers Manual Signage Process” improving turnaround time.

• Project management & creative direction: Delegated tasks to graphic designer, provided creative direction when needed, handled high priority creative myself.
   

Creative Lead
Xerox @ Enbridge, Ford Canada, Eli Lilly Pharmaceuticals, 2011 - 2014

• Met with clients to determine their creative needs. Executed graphic design projects from creative brief to completion.