Dany Gehchan
Graphic Designer & Marketer
(647) 898-8087
danygehshan@gmail.com
LinkedIn | Instagram
The Story So Far
Marketing Lead (Interim)
V!VA Retirement Communities
January - June 2024
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Assumed project leadership during Director transition: Owned projects, prioritized tasks, ensured successful completion.
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Revamped website (UI/UX & content) to align with new brand messaging. Collaborated with vendor for a cohesive user experience.
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Streamlined lead capture: Integrated marketing platform with website forms, improved data sync between marketing & sales.
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Expanded social media reach: Launched Instagram for communities & home office, drafted first social media policy for brand consistency.
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Secured cost-effective marketing design platform through negotiation, boosting internal design capabilities.
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Enhanced data security: Consolidated & updated passwords/admin access across platforms.
Marketing Coordinator & Graphic Designer
V!VA Retirement Communities
2016 - 2024
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Managed marketing & sales campaigns (design, development, distribution, coordination) for consistent brand messaging.
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Led multi-touchpoint marketing automation (QR codes, eBlasts, social media, landing pages) via ActiveDEMAND & MailChimp platforms, generating qualified leads.
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Collaborated with photographers/videographers for engaging content, boosting audience engagement.
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Implemented document tracking to eliminate outdated materials, ensuring campaign effectiveness.
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Standardized file naming & created reusable marketing templates for efficient workflow & brand consistency.
Creative Design Specialist
BMO Capital Markets
2015 - 2016
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Designed presentations, forms, invites, newsletters, emails, reusable templates, etc. in a fast-paced environment with tight deadlines.
Creative Lead
Xerox @ Rexall
2014 - 2015
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Increased sales tag production efficiency: Developed the “Endcaps & Bunkers Manual Signage Process” improving turnaround time.
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Project management & creative direction: Delegated tasks to graphic designer, provided creative direction when needed, handled high priority creative myself.
Creative Lead
Xerox @ Enbridge, Ford Canada, Eli Lilly Pharmaceuticals
2011 - 2014
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Met with clients to determine their creative needs. Executed graphic design projects from creative brief to completion.
Lessons Learned
Ontario College of Art & Design
Illustration (Bachelor of Design)
2000 - 2005
Things I Do
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Adobe Creative Cloud
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Videography (including editing, and sound)
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Photography
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Illustration
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MailChimp
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ActiveDEMAND
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Artificial Intelligence (ChatGPT, Gemini, Jasper, Adobe)
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Some HTML & CSS
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MS Office
If I May Toot My Own Horn
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2015 Xerox Word Class Delivery
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2012 Emerging Media Artist Mississauga Arts Council
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2003 Applied Arts Photography & Illustration Annual American Illustration XXII (Chosen)