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The Story So Far

Marketing Lead (Interim)
V!VA Retirement Communities

January - June 2024

  • Assumed project leadership during Director transition: Owned projects, prioritized tasks, ensured successful completion.

  • Revamped website (UI/UX & content) to align with new brand messaging. Collaborated with vendor for a cohesive user experience.

  • Streamlined lead capture: Integrated marketing platform with website forms, improved data sync between marketing & sales.

  • Expanded social media reach: Launched Instagram for communities & home office, drafted first social media policy for brand consistency.

  • Secured cost-effective marketing design platform through negotiation, boosting internal design capabilities.

  • Enhanced data security: Consolidated & updated passwords/admin access across platforms.

Marketing Coordinator & Graphic Designer
V!VA Retirement Communities

2016 - 2024

  • Managed marketing & sales campaigns (design, development, distribution, coordination) for consistent brand messaging.

  • Led multi-touchpoint marketing automation (QR codes, eBlasts, social media, landing pages) via ActiveDEMAND & MailChimp platforms, generating qualified leads.

  • Collaborated with photographers/videographers for engaging content, boosting audience engagement.

  • Implemented document tracking to eliminate outdated materials, ensuring campaign effectiveness.

  • Standardized file naming & created reusable marketing templates for efficient workflow & brand consistency.

Creative Design Specialist
BMO Capital Markets

2015 - 2016

  • Designed presentations, forms, invites, newsletters, emails, reusable templates, etc. in a fast-paced environment with tight deadlines.

Creative Lead
Xerox @ Rexall

2014 - 2015

  • Increased sales tag production efficiency: Developed the “Endcaps & Bunkers Manual Signage Process” improving turnaround time.

  • Project management & creative direction: Delegated tasks to graphic designer, provided creative direction when needed, handled high priority creative myself.

Creative Lead
Xerox @ Enbridge, Ford Canada, Eli Lilly Pharmaceuticals

2011 - 2014

  • Met with clients to determine their creative needs. Executed graphic design projects from creative brief to completion.

Lessons Learned

Ontario College of Art & Design

Illustration (Bachelor of Design)

2000 - 2005

Things I Do

  • Adobe Creative Cloud

  • Videography (including editing, and sound)

  • Photography

  • Illustration

  • MailChimp

  • ActiveDEMAND

  • Artificial Intelligence (ChatGPT, Gemini, Jasper, Adobe)

  • Some HTML & CSS

  • MS Office

If I May Toot My Own Horn

  • 2015 Xerox Word Class Delivery

  • 2012 Emerging Media Artist Mississauga Arts Council

  • 2003 Applied Arts Photography & Illustration Annual      American Illustration XXII (Chosen)

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